講座題目：Incentivizing Influencers for Long-term Brand Growth: A Game Theory Approach to Livestream Shopping
主講嘉賓：吳如海
時 間：2024年6月12日（星期三）上午9:00—11:00
地 點：商學院123會議室
歡迎感興趣的師生參加聆聽！
江南大學商學院
2024年6月12日
主講嘉賓簡介
Dr. Ruhai Wu is a tenured marketing professor at the DeGroote School of Business, McMaster University. He earned his Bachelor's and Master's degrees in Finance from Tsinghua University and a Master's and a Ph.D. in Economics from the University of Texas at Austin. Dr. Wu is an established authority in the spheres of Industrial and Retail Marketing strategies. His multifaceted research encompasses a broad spectrum of disciplines, including Pricing Theory, Supply Chain/Channel Relationship Management, Advertising and Communication Strategy, and emerging E-Commerce business models. In his research, Dr. Wu employs game-theoretical and advanced empirical models to examine firms' and consumers' strategic behaviours. His research has been frequently published in top-tier journals in Marketing, Information Systems, and Operation Management, and he has received over ten competitive research grants from prestigious granting agencies, including the Social Sciences and Humanities Research Council of Canada and the Natural Sciences and Engineering Research Council of Canada. His recent research projects include pricing and management strategies of E-commerce platforms, information asymmetry in supply chains, dynamic pricing in competitive markets, communication in joint consumption, and live streaming E-commerce.
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