2018年10月12日“商學大講堂“系列學術講座（116）--- 趙廣志：Counter Factual Thinking and Consumer Product Evaluations

講座題目：Counter Factual Thinking and Consumer Product Evaluations

主講嘉賓：Guangzhi Zhao，School of Business and Management ，Loyola University Maryland.

講座時間：2018年10月12日（星期五）15:20---17:20

講座地點：商學院118利安達廳

歡迎感興趣的老師和同學參加！

                                                                 商學院

                                                                2018年10月11日

主講嘉賓簡介

Dr. Guangzhi Zhao is Associate Professor of Marketing in the Joseph A. Sellinger, S.J., School of Business and Management at Loyola University Maryland. He received his Ph.D. from the University of California, Irvine and his Master degree in Economics from the Sun Yat-sen University, China. Dr. Zhao has taught Ph.D. seminars, graduate (MBA, EMBA, Par-time MBA) classes, and undergraduate courses including Marketing Management, Marketing Principles, Promotion Strategies, Marketing Communication, Consumer Behavior, etc. His research focuses on consumer behavior, advertising, promotion, and social marketing. Dr. Zhao’s research has been published in several top marketing journals including the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Business Research, Journal of Advertising, Journal of Advertising Research, and others.