王煥璋
系别：市場營銷系
職稱：講師
聯系方式：郵箱：neo@jiangnan.edu.cn；電話：+86-510-85913595
科學研究：研究方向：
顧客資産，消費者行為，品牌指數
學術成果：
Wang, H., Ko, E., Woodside, A., & Yu, J. (2020). SNS marketing activities as a sustainable competitive advantage and traditional market equity. Journal of Business Research，online
Wang, H., Liu, H., Kim, S. J., & Kim, K. H. (2019). Sustainable fashion index model and its implication. Journal of Business Research, 99, 430-437.
Wang, H., Kim, K. H., Ko, E., & Liu, H. (2016). Relationship between service quality and customer equity in traditional markets. Journal of Business Research, 69(9), 3827-3834.
學術會議：
多次參與American Marketing Association、European Marketing Academy等年會
主講課程：消費者行為學 (研究生)，Brand Management (本科)
當前位置: