張紅紅

系别：市場營銷系

職稱：副教授

聯系方式：honghong.zhang@jiangnan.edu.cn

科學研究：期刊論文
[1] Gong, Xiushuang; Zhang, Honghong*; Zhang, Xiadan; Wang Yan. Circular or angular? How nostalgia affects product shape preference. Psychology & Marketing, 2023, 40(2): 288-299. (SSCI ABS3)
[2] Gong, Xiushuang; Zhang, Honghong*. You are being watched! Using anthropomorphism to curb customer misbehavior in access-based consumption. Journal of Retailing and Consumer Services, 2023, 70: 103164. (SSCI ABS2)
[3] Zhang, Honghong; Gong, Xiushuang*. Influencing and being influenced: effects of individual influence and susceptibility on new product adoption, Journal of Product & Brand Management, 2022, 31(6): 886-898. (SSCI ABS1)
[4] Fam, Kim-Shyan; Richard, James E.; McNeill, Lisa S.; Waller, David S.; Zhang, Honghong. Sales promotion: the role of equity sensitivity. Asia Pacific Journal of Marketing and Logistics, 2022, 34(9): 1827-1848. (SSCI ABS1)
[5] Zhang, Honghong; Gong, Xiushuang*. Consumer susceptibility to social influence in new product diffusion networks: How does network location matter? European Journal of Marketing, 2021, 55(5): 1469-1488. (SSCI ABS3)
[6] Zhang, Honghong; Gong, Xiushuang*. Leaders that bind: The role of network position and network density in opinion leaders’ responsiveness to social influence, Asia Pacific Journal of Marketing and Logistics, 2021, 33(10): 2019-2036. (SSCI ABS1)
[7] Gong, Xiushuang; Zhang, Honghong*; Fan, Yafeng. To conform or deviate? The effect of resource scarcity on consumer preference for minority-endorsed options, Journal of Business Research, 2021, 122: 437-446. (SSCI ABS3)
[8] 張紅紅；宮秀雙*. 社會網絡結構與社會影響易感性——基于新産品擴散網絡的研究, 軟科學, 2021, 35(7): 130-135. (CSSCI)
[9] 宮秀雙; 張紅紅*. 社會排斥類型對求助行為意願的影響. 心理科學, 2021, 44(05): 1179-1185. (CSSCI)
[10] 宮秀雙；張紅紅*. “别人家的孩子” vs.平庸的自己: 社會比較對獨特性尋求行為的影響, 心理學報, 2020, 52(5): 645-658. (CSSCI)
[11] Zhang, Honghong; Fam, Kim-Shyan; Goh, Tiong-Thye; Dai, Xin*. When are influentials equally influenceable? The strength of strong ties in new product adoption, Journal of Business Research, 2018, 82: 160-170. (SSCI ABS3)

會議論文
[1]    Zhang, Honghong. The Impact of Influencer-generated Content on Consumer Online Engagement, 2021 Chinese Marketing Association of Universities (CMAU) Conference, Xi’an, 2021.7.18-7.21
[2]    Zhang, Honghong; Gong, Xiushuang. An exploration of the moderating role of network structural characteristics in the relationships between individual influence and susceptibility, 2020 Marketing Science and Innovation (MSI) Conference, Online conference, 2020.7.11-7.12
[3]    Zhang, Honghong; Goh, Tiong-Thye. Are female consumers more influenceable than male consumers? Gender differences in susceptibility to social influence in new product adoption, 2019 Annual Conference of JMS, Chengdu, China, 2019.10.25-10.27
[4]    Zhang, Honghong; Goh, Tiong-Thye; Sun, Ge. Opinion leadership and susceptibility to social influence in new product adoption: The moderating role of density, 2018 AMA Summer Academic Conference (Summer AMA), Boston, USA. 2018.08.10-08.12
[5]    Zhang, Honghong. Susceptibility to social influence in new product adoption: Does the network position matter? 2018 China Marketing International Conference, Shanghai, China. 2018.7.20-2.18.7.22
[6]    Zhang, Honghong; Goh, Tiong-Thye; Fam, Kim-Shyan. Opinion leadership and susceptibility to social influence in new product adoption: Does tie strength matter? 2015 AMA Summer Academic Conference (Summer AMA), Chicago, USA. 2015.08.14-08.16
[7]    Zhang, Honghong; Fam, Kim-Shyan; Goh, Tiong-Thye. Social influence in new product adoption: The moderating effects of gender and degree centrality, 2015 Academy of Marketing Conference, Limerick, Ireland, 2015.07.07-07.09

主要科研項目
[1] 國家自然科學基金青年項目,社會網絡與新産品采用：二元網絡結構驅動的社會影響機制研究，2022.01-2024.12，在研，主持
[2] 教育部人文社科基金青年項目，新媒體環境下意見領袖對社會影響有關問題研究，2020.01-2022.12，已結題，主持
[3] 江蘇省高校哲學社會科學研究一般項目，個體的意見領導力對其社會影響易感性的作用機理研究，2020.01-2022.12，已結題，主持
[4] 國家自然科學基金面上項目，組織中灰色道德領導的前因與後果：多層次視角，2023.01-2026.12，在研，參加
[5] 國家自然科學基金面上項目，比較性信息反饋對居民節能行為的影響機理及其情境邊界研究，2019.01-2022.12，已結題，參加


出版著作
張紅紅. 社交網絡中的社會影響和新産品采用, 廈門大學出版社, 285千字, 2020

主講課程：市場營銷學，Marketing Research，Consumer Behavior