張建強

系别：管理科學與工程

職稱：教授

聯系方式：jqzhang@jiangnan.edu.cn

科學研究：部分學術論文
Jianqiang Zhang, Krista J. Li. Quality disclosure under consumer loss aversion. Management Science, 2021, 67(8): 5052-5069. （UTD24, ABS4）

Krista J. Li, Jianqiang Zhang, Richard Schaefer. Parallel imports of status goods: A strategic analysis of aesthetic design. Production and Operations Management, 2022, 31(5): 2268-2288.（UTD24, ABS4）

Jianqiang Zhang, Qingning Cao, Xiuli He. Contract and product quality in platform selling. European Journal of Operational Research, 2019, 272(3): 928-944. （ABS4）

Jianqiang Zhang. The benefits of consumer rebates: A strategy for gray market deterrence. European Journal of Operational Research, 2016, 251(2): 509-521. （ABS4）

Krista J. Li, Jianqiang Zhang. How does customer recognition affect service provision? International Journal of Research in Marketing, 2021, 38(4): 900-914. （ABS4）

Jianqiang Zhang, Qingning Cao, Xiuli He. Manufacturer encroachment with advertising. Omega, 2020, 91: 102013. （ABS3）

Jianqiang Zhang, Xiuli He. Targeted advertising by asymmetric firms. Omega, 2019, 89: 136-150. （ABS3）

Jianqiang Zhang, Zhuping Liu, Raghunath Singh Rao. Flirting with the enemy: online competitor referral and entry-deterrence. Quantitative Marketing and Economics, 2018, 16(2): 209-249. （ABS3）

Jianqiang Zhang, Zhuping Liu, Weijun Zhong. Attack and defend: the role of targeting in a distribution channel. Marketing Letters, 2016, 27(2): 375-386. （ABS3）

Jianqiang Zhang, Weijun Zhong, Shue Mei. Competitive effects of informative advertising in distribution channels. Marketing Letters, 2012, 23(3): 561-584. （ABS3）

Qingning Cao, Jianqiang Zhang. Gray market's product quality in the circular economy era. International Journal of Production Research, 2020, 58 (1): 308-331. （ABS3）

Qingning Cao, Yuanzhao Tang, Sandun Perera, Jianqiang Zhang. Manufacturer-versus retailer-initiated bundling: Implications for the supply chain. Transportation Research Part E, 2022, 157: 102552. （ABS3）

Jianqiang Zhang, Qinging Cao, Xiaohang Yue. Target or not? Endogenous advertising strategy under competition. IEEE Transactions on Systems, Man, and Cybernetics: Systems, 2020 , 50(11): 4472-4481. （ABS3）

Jianqiang Zhang, Xiuli He, Yueyun Zhang. Peer-induced fairness and personalized pricing in a channel. Journal of the Operational Research Society, 2022, 73(8): 1812-1827.（ABS3）
Jianqiang Zhang, Qingning Cao, Xiuli He. Competitor referral by platforms. Annals of Operations Research, 2021, forthcoming. （ABS3）

Jianqiang Zhang, Qi Liang, Jian Huang. Forward advertising: A competitive analysis of new product preannouncement. Information Economics and Policy, 2016, 37: 3-12. （ABS2）

Boyuan Zhong, Houcai Shen, Jianqiang Zhang, Xing Gao. Agency or wholesale? Retail selling format in the presence of new manufacturer introduction. Electronic Commerce Research, 2022, forthcoming.（ABS2）

Juan Liu, Weijun Zhong, Jianqiang Zhang, Shue Mei. The effectiveness of cross-platform targeted advertising strategy. Electronic Commerce Research, 2023, forthcoming.（ABS2）

Jianqiang Zhang, Weijun Zhong, Shue Mei. Competitive effects of purchase-based targeted advertising. Journal of Electronic Commerce in Organizations, 2012, 10(4): 71-84.（ABS1）

Yan-Xin Chai, Steven Ji-Fan Ren, Jian-Qiang Zhang. Managing piracy: Dual-channel strategy for digital contents. Journal of Industrial & Management Optimization, 2022, 18(4): 3001-3027.（ABS1）

Yan-Xin Chai, Steven Ji-Fan Ren, Jian-Qiang Zhang. The impacts of digital content piracy and copyright protection policies when consumers are loss averse. Journal of Industrial & Management Optimization, 2022, 18(5): 3587-3612. （ABS1）

部分科研項目

國家自然科學基金面上項目：産品質量的個性化披露研究（72171103）
國家自然科學基金青年項目：定向廣告悖論及其調節機制研究：基于隐私控制視角（71602078）
教育部人文社科項目：電子商務中的定向廣告與用戶隐私沖突研究（15YJC630169）

主講課程：本科生：《預測決策理論和方法》
碩士生：《産業組織理論》
博士生：《系統建模與仿真》